Any Branding Share Your Brand With Your Target Customers

The plan is to gradually add and remove until you have created a presentation of your brand vision that will inform everything your business does, big or small. These are the things you need to consider…

1. Who are you?

Choosing a name for your business/brand is more difficult than naming your firstborn! The important thing is not to get too precious about the final name (unless it’s a corker) – until further down the line.

2. What do you do?

Marketing terminology likes to talk about USP (unique selling point) but the truth is most businesses are not unique. One precious jeweler or photographer, for instance, is pretty similar to another in terms of what they offer and it comes down to other elements such as personality, user experience, recommendation and simple human relationships that turn a contact or meeting into a loyal customer.

3. How do you do it?

You’ve heard about brand values and mission statements but what do they mean?

4. Who’s buying?

Are your clients trade buyers, consumers or professionals? Are they a certain age group, male or female, parents, dog lovers, runners, … the list goes on.

5. What do you need?
Business is all about meeting and surpassing expectations in terms of the service you provide or the product you supply, and your branding needs to do this too. So you need to meet minimum standards in order to be taken seriously and exceed them to stand out from the crowd.

6. What next?

Refine, tweak and reject. Go back through and use everything you have learned in the process to be objective (the first round was the subjective one). This is YOUR brand vision, and if you are not happy now is the time to sort it out.
If you need professional help ask around for recommendations. Talk to Any Branding Digital Marketing Agency and choose one who understands your target customer and shares some of your brand values.

Visit: www.AnyBranding.com